A globally recognized personality and thought-leader in the world of mixology, JJ Goodman is founder and CEO of The London Cocktail Club bar group, Craft Cocktail Co., and owner ofthe Arts Theatre West End in Covent Garden.

Infatuated with bartending from a young age, JJ firmly established himself as an innovator in the drinks’ industry before opening his first bar in 2008 at the age of 24. Since then he has opened six venues across London, pioneered revolutionary cocktail trends and through a series of accolades, is now looked upon as one of the world’s greatest drinks minds. JJ is a creative to the core and studied at Leeds College of Art & Design which, he claims set him up to design and brand every one of his projects singlehandedly.

Amongst JJ’s achievements, highlights include winning Best Bartender at the 42 Below Cocktail World Cup, becoming one of London Lifestyle Award’s 50 Most Influential People and one of Zagat’s 30 under 30 trailblazers along with winning BBC Two’s The Restaurant in 2008 which consequently secured him a business partnership and lifelong friendship with BBC Dragon Sarah Willingham and Chef personality Raymond Blanc OBE.

After partnering with The Prince’s Trust and the British Institute of Innkeeping (BII), JJ is now focused on education and developing a community resource within the hospitality industry. His vision is to both open doors for Britain’s unemployed youth and, in collectivity with industry leading companies; to run established training courses such as Diageo’s Springboard program to create the first government accredited qualification in specialized cocktail bartending.

A natural leader since youth, through these works, JJ effectively demonstrates to his students that they too can achieve great things in the industry that has brought him so much joy and success; he is giving them the tools to do so.



50 most influential, London Life Style Awards 30 under 30
Cocktail World Cup, winner 2008
London Bartender of the Year, London Club & Bar awards
Winner of BBC2 The Restaurant with Raymond Blanc


Buckingham Palace, Royal Warrant holders gala weekend
Ideal home show
Imbibe Bar Show


International Judge for Worlds Best Bars
Silver Service Awards
Bacardi Legacy Moscow International


Princes Trust, enterprise mentor & introduction to mixology schemes
Water.org, coming soon


Domino’s Pizza
Bacardi Brown Forman


NVQ Apprenticeship scheme



Channel 5’s Candy Girls, Episode 4, 2011
BBC Food, Market Kitchen, 2012
Live with Gino & Mel, 2013
Gabby Roselyn, Morning TV show, 2013
Alan Carr Chatty Man, 2014
The Alan Titchmarsh Show, 2013, 2014
BBC2’s The Restaurant with Raymond Blanc, 2009


The Sunday Times
London Evening Standard
Blue Tomato Magazine


Jack Daniels, Gentlemen Jack, 2014
Art of the Cocktail, 2013
Raymond Blanc Online, Wasabi Salmon, 2011
Kitchen Cocktails, coming soon
D.O.B: March, 30th 1984