A globally recognized personality and thought-leader in the world of mixed drinks, JJ Goodman is the Founder and Owner of The London Cocktail Club bar group, Craft Cocktail Co. bottled cocktails and Keystones Cocktail Club.

Infatuated with bartending from a young age, JJ firmly established himself as an innovator in the drinks industry before opening his first bar at the age of 24 in 2008. Since then he has opened seven cocktail bars across London, pioneered revolutionary cocktail trends and through a series of accolades is now looked upon as one of the globe’s greatest drinks’ minds.

Among JJ’s achievements, highlights include winning Best Bartender at the 42 Below Cocktail World Cup, becoming one of London Lifestyle Award’s 50 Most Influential People and one of Zagat’s 30 under 30 trailblazers along with winning BBC Two’s The Restaurant in 2008 which consequently secured him a business partnership with BBC Dragon Sarah Willingham and Chef personality Raymond Blanc OBE. This win catapulted JJ’s career into the limelight and he is now recognized as the leading celebrity bartender. Recent television credits include Alan Carr Chatty Man, Let’s Do Lunch with Gino and Mel, The Alan Titchmarsh Show and Saturday Kitchen.

JJ has also recently partnered with multiple global brands and is currently an ambassador for the likes of Red Bull, Eurostar, Marks & Spencer, Lidl and PC World to name a few. Other notable media credits include features in The Daily Mail, Wall Street Journal, Evening Standard, Metro, The Sunday Times and Bar Magazine.

After partnering with The Prince’s Trust, Springboard UK and the British Institute of Innkeeping (BII), JJ is now focused on education and developing a community resource within the hospitality industry. His vision is to open doors within hospitality for Britain’s unemployed youth and in collaboration with the industry’s leading companies to create the first government accredited qualification in specialized cocktail bartending.

In The Press

Wall Street Journal | Corrupt Your Cup: Top 5 spirits for spiking hot chocolate, per J.J. Goodman of London Cocktail Club – HERE

Daily Mail | Mulled wine? AGAIN? No thanks! 12 sensational Christmas cocktails to make festive season seriously sparkly – HERE

Toast | How to create the perfect drinks trolly at home – HERE

Drinking Trends | Big Trouble in Little Chinatown: Enter the Baijiu – HERE

The Spirits Business | Experts Predict Cocktail Trends for 2016 – HERE


Charles FitzGerald


Fiona Trinder-Rose